We rolled out lifestyle visuals and holiday-timed content for Tokin’ Jew’s first gummies. The initial product run sold out within two weeks. Instagram engagement rose by 37 percent, and monthly web traffic doubled around key holidays. Featuring Jewish humor with a clean art direction, the campaign landed press in cultural outlets and gave the brand an identity that stood out in both cannabis and niche Jewish markets. It was fast, fun, and built for shareability without losing its roots.